If you want a website that connects with your audience, it is essential that you include the following five things that most people want to see on a website. When put together professionally, these ingredients will attract and keep eyes on your site and your business. 1. Contact Information According to a Hubspot poll, including...Read More
Have You Considered an SEO Tuneup for Your Website? Your website could use some updates, but where do you begin? This is one of the most common questions business owners call to ask. They don’t want to invest in a monthly SEO package, but they know they need to fix some issues to help their...Read More
At Iceberg Web Design, we have an entire team of penguins dedicated to helping you solve your business dilemmas with web-based solutions. Our newest marketer is Maddy Herman. Today in our Penguin Profile, we will be talking to Maddy to learn more about her and what she does at Iceberg. Maddy | Digital Marketing...Read More
Many business owners provide multiple services to their customers. Yet, when they design their website, they often put all of those services on one page (usually their home page). This is a mistake. Learn why your services deserve their own pages. Service Pages Simplify Your Website Layout Visitors want to easily find their way around...Read More
Raster vs. Vector The two primary kinds of image file types/formats are raster and vector image files. Raster image files feature static pictures with fixed colors, positions, and proportions for each pixel based on the resolution. These are the majority of images you will find on the web. Because these graphics are static, resizing...Read More
Your website is only as good as the impression it makes on its visitors. Not only must it make a good first impression, but even more essential is a good lasting impression. Let’s look at some websites that do this exceptionally well and the lessons we can learn from them. Your Website Should Reflect Your...Read More
When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead, it is a metric you can use to understand your...Read More
How does TikTok determine which videos will appear on “For You” Pages? What makes a video go viral? What is the ideal video length? How often should you post? Here’s the Good News According to TikTok, “neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”...Read More
Why is Accessibility Important? “We don’t serve anyone with a disability” “We can’t afford it” “We’ll just use an automated checker, plug-in, or an overlay” These misguided ideas about accessibility are harming your brand and your SEO. Ensuring your website is accessible to everyone will open your business to a larger audience. The benefits to...Read More
Fighting spam is an essential part of managing your website. Spam hurts your brand’s professional image and can even be used to steal your customer email list. Finding a solution to spam that balances ease of access for real users while barring the gates to robots has gotten easier in recent years with improvements to...Read More
