QR codes are everywhere. Invented in 1994 by the Japanese automotive company Denso Wave, QR codes consist of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera. A QR code has faster readability and greater storage capacity than standard UPC barcodes,...Read More
Many business owners provide multiple services to their customers. Yet, when they design their website, they often put all of those services on one page (usually their home page). This is a mistake. Learn why your services deserve their own pages. Service Pages Simplify Your Website Layout Visitors want to easily find their way around...Read More
Raster vs. Vector The two primary kinds of image file types/formats are raster and vector image files. Raster image files feature static pictures with fixed colors, positions, and proportions for each pixel based on the resolution. These are the majority of images you will find on the web. Because these graphics are static, resizing...Read More
Your website is only as good as the impression it makes on its visitors. Not only must it make a good first impression, but even more essential is a good lasting impression. Let’s look at some websites that do this exceptionally well and the lessons we can learn from them. Your Website Should Reflect Your...Read More
When a user opens a single page on your site and then exits without clicking on anything else during that session, it is called a “bounce.” Google Analytics collects this information to formulate your “bounce rate.” Bounce rate is not an SEO ranking factor. Instead, it is a metric you can use to understand your...Read More
Why should you keep your WordPress site updated? For many reasons, keeping your WordPress site up to date is essential. This is different from updating the appearance and functionality of your site. A WordPress update is about upgrading your WordPress core, plugins, and themes. Security A WordPress update includes bug fixes and security patches that...Read More
How does TikTok determine which videos will appear on “For You” Pages? What makes a video go viral? What is the ideal video length? How often should you post? Here’s the Good News According to TikTok, “neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”...Read More
There are two times during the website development process when you will have an opportunity to provide helpful design feedback. How do you do that most constructively? The First Review is During the Mockup Reveal. The mockup is revealed a couple of weeks after the content phase of the custom site is done. Our customers...Read More
Everyone needs goals. Even your website! It is essential to have your website’s direction and goals established from the very beginning of your project. That’s why we learn what they are during the kickoff meeting when you first meet the team that will be working on your website. That way, everyone will be on the...Read More
Instagram is a great way to amass an audience and get your message across, but its algorithm is unique. Instagram’s Algorithm Instagram uses a combination of algorithms. Each works differently depending on which part of the app a user interacts with. That’s because people use different features of the app for unique purposes. Feed and...Read More
